It’s been a while since most mainstream journalists have focused upon the forthcoming Ford Fiesta, so we thought we’d review a few key points related the little subcompact sleeper we think is poised to take the American tuner market by storm.  What follows is a summary of key points laid out by thecarconnection.com and gives even the most novice of car nerds the details needed to hold a water cooler conversation with most anyone about the Ford Fiesta coming to the US this summer.

Why?

Ford has been out of the subcompact segment for over 10 years now, and with the focus on going green or seeking transportation efficiency, it’s not likely a specific niche that’s going anywhere anytime soon.  In order to keep up with the surging number of imports such as the Toyota Yaris, Honda Fit, Nissan Versa, and the array of Smart cars, Ford will have to up the ante with something out of the box; something more unique than just another lunchbox on wheels with a cute name.

How?

Ford intends to bring the Fiesta nameplate and chassis to the US by making the 201 Ford Fiesta something that’s “expressive” and “vibrant” while keeping its simple attractiveness at its core.  The styling on both the 3-door and 5-door models is very much the same with sleek lines, swept headlights, high-mount taillights, and a stern, stocky build.  Basically, Ford’s concept for this subcompact tuner car is to take what’s been apparent in the UK and add a little cayenne pepper to it for the Americans.  Coloring with hues dubbed Lime Squeeze and Bright Magenta is just another step Ford is making to break the typical mold within the otherwise totally economically-focused market segment.

The car’s overall styling definitely outlines it as one to contend with, and further sets it apart from run-of-the-mill econobox status.  Underneath the hood, the story of a zippy little car continues…and gets better.  The 1.6-liter I4 Ford engine produces nearly 120hp and almost 110 ft-lbs of torque–plenty to keep one’s hands rowing through the 5-speed manual transmission.  The resulting combination provides for a nimble, peppy cruise achieving nearly 30mpg in town & about 40mpg whilst on the highways.

When?

Summer 2010 is the best we’ve got to this point.  The Ken Block Ford Fiesta (since his Subaru to Ford migration is complete) is the best taste of what the Americanized Ford Fiesta is going to look like…we hope, anyway.  As part of the Fiesta Movement, Ford has already unleashed a certain number of cars to lucky media moguls for their disposal, promotion, and review.  We are just waiting for our number to come up!

Summary

What we’re left with is the nameplate the Brits have driven for several years, but something more.  It’s the promise and excitement that will bring about a 2011 Ford Fiesta into the marketplace and open up the doors for tuners galore.  Ford already has a plethora of options (key-less entry, full stereo deck, power windows/locks, control center display, updated center stack, automatic climate control, metallic trim, enhanced interior lighting, 80-watt sound system, LED headlamps, Euro-style side indicators, heated mirrors, power points, and 17″ Ford Racing rims just for starters) and trim levels (base, SE, SES Sport, SEL) to get the fans’ feet wet for just what the car is about: making it fun and about the owner’s experience.