After a blazing initial success of the Ford Fiesta Movement, the decision has been made by Ford to continue the unfolding of the saga.  Chapter 2 in the Ford Fiesta Movement has kicked off with 20 teams of 2 agents taking the new 2011 Fiesta and bringing it to you, someplace nearby, or someplace you can easily find.  You know, local.  Their mission?  Take the Fiesta, get it out in the public eye, draw positive attention, and make the car something to be sought after.  The next phase in Ford’s media blitz builds upon one of the most successful and multi-pronged approaches in history.  They’ve successfully marketed a tech-laden automobile with the very tech they tie into the product.  As a result, social media, word of e-mouth, and general Internet campaigns have built up a respectable base of potential customers and many committed buyers.

“This was a natural progression from the first phase of the Fiesta Movement,” said Connie Fontaine, Ford Brand Content and Alliances manager. “Chapter 2 will still be rooted in social media, but this time the content will also live offline and find its way into new mediums. Fiesta needs to clearly be the star now as the agents share their work within their communities and beyond.”

Some facts from the first Fiesta Movement wave:

• More than 6.2 million YouTube views
• More than 750,000 Flickr views
• Nearly 4 million Twitter impressions
• Set a Guinness World Record for the most attendees at a tweetup during the Fiesta Movement Awards Celebration in West Hollywood in December.

So what?  Big deal.  Ford’s just marketing and using the tools everyone has on-hand to get the word out about a new, exciting tuner car coming this summer.  Wait.  It is a big deal.  Why?  Everyone else is too busy taking up loans on taxpayer dollars or sobbing about how sorry they are because of defective throttle control mechanisms.

Meanwhile, Ford continues to ascend to the summit.  Watch out, kids.  These guys aren’t playing games.