The Ford Fiesta has been keeping pop culture, music fans, and loads of local communities on the edge of excellence throughout its online and real-world media campaign leading up to the car’s official launch coming very soon.  Now, music fans and Ford Fiesta customers alike will revel in the fact that the year’s hottest coming music festivals will be inundated with Ford’s hottest new small car.  It’s more than just showing up and looking pretty, however…

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Following on the coat tails of two insanely viral marketing pushes, Ford has announced the most recent installment for the Fiesta Movement.  Mission three, “Roxy in the House”, will match up Ford’s Fiesta agents with Roxy athletes and local designers in order to fashion-up a design to later be applied to designer apparel.

The targeted designs will be placed upon T-shirts, hats, tote bags, and more, while competing designers will even get the chance to meet with Roxy athletes in order to drum up ideas for design concepts.  Once the designs are selected and committed, Ford and Roxy will pick one hard-working agent’s design which will be featured as an insert to the summer catalog as well as produced in a limited run for distribution as a complimentary gift with purchase.

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Social media. Printed media. TV advertising. Promotional spots. Celebrity involvement. Rally racing. Is there any marketing venue Ford has left out pertaining to pumping up the volume about the 2011 Ford Fiesta? We don’t think so. The next item on the ticket is a far-reaching ad campaign with the theme “It’s a pretty big deal”. This latest push by Ford is aimed at capitalizing the success of its past consumer engagements and take it to the next level (if there is one!). Between the Ford Fiesta’s tech toys, its design & engineering features, and its overall charismatic appeal, it seems like this little car will truly end up being a big deal.

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OK, OK.  You all know about the new 2011 Ford Fiesta based upon all the scoop we’ve brought you over the past several months.  Now, we’d like to take a step back and pay homage to the Fiesta moniker.  To help in this initiative, the good folks at Design Factory Art have recently completed their authentic 1978 Fiesta Project Car ©2000 print and we are pumped to tell you a bit about it.  This classic project car design stems from a base model, upgraded to roll on Panasport 13″ wheels, upgraded suspension components, Cibie lights, front air dam & rear spoiler, a European grille & headlights, and Recaro seats.

These prints are sized at 10″ x 18″, are spun in a run of just 250 units, and go for a measly price tag of just $40.

Head over to Design Factory to check out more.

Ford has been saying it for some now and they’ve finally gone and done it.  It’s now proven the 2011 Ford Fiesta can achieve 40 miles per gallon on the highway and 29 miles per gallon in the city.  This bar-setting EPA certification arrives in conjunction with the cross-country American Journey road trip a couple of (lucky) agents are taking part in.

The new Ford Fiesta achieves this class-leading, fuel sipping feat with a six-speed PowerShift automatic transmission and Twin Independent Variable Camshaft Timing (TiVCT), electric power assist steering, aggressive deceleration fuel shutoff, and improved aerodynamics.  What’s more, the all-new Fiesta now joins the likes of several other Ford class-leading fuel economy nobles such as the Fusion Hybrid, the Ford Escape & Mercury Mariner hybrids, the Ford Ranger, the Ford Mustang (v6), and the Super Duty F-Series truck. (more…)

People have participated in social media venues posing as pets, as fictitious figures, and yes, even as Ferris Bueller.  Ford, from the best we can tell, has become the first car manufacturer to represent one of their vehicles en persona online.  @AJtheFiesta is a Twitter account to be followed if you are interested in seeing the world, or at least the roadways, through a car’s eyes.  Ford’s trip, dubbed the American Journey 2.0, is a detailed research project involving social media integration, students from the University of Michigan, and automotive-centric, cloud-based applications.  Their mission?  Demonstrate the true technical capabilities of the new Ford Fiesta and its associative automotive and Internet based applications.  How do they plan on doing it?  Keep reading to get the full scoop straight from the Ford Press Release.

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OK, so before you get totally excited…NO, the Ford Fiesta cannot beat a Lamborghini Gallardo in a straight-shot race. That said, it’s fair enough to consider the fact that the feisty, lightfooted Fiesta is no stranger to tight corners and exercises a few “tricks” in order to defeat the Gallardo…maybe.

Check out the video after the jump and watch this one for yourself. Good stuff!
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Woo-hoo!  Ford has officially kicked off the 2011 Ford Fiesta production at the newly remodeled Cuautitlán Stamping and Assembly Plant (CSAP) in Mexico.  We told you just days ago that Ford set a production record in Europe with over 6 million units churned out; now, the Fiesta is being produced for us right here in North America.  The CSAP plant will produce two versions of the 2011 Fiesta: the 4-door sedan and the 5-door hatchback–both set to take the continent by storm.  Cuautitlán was recently converted from a truck plant and has sponsored about 2,000 jobs tied directly to production with another 6,000 jobs on the ancillary.

Keep reading for more details and some Ford official quotes on this exciting Fiesta event!

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After taking the title of “Europe’s top-selling car” in the 1st quarter of 2010, the Ford Fiesta set another record today at the Ford Niehl Assembly Plant in Cologne, Germany.  Very soon, we’ll get to see this little technical automotive wonder over here, stateside!  After all, the launch is slated for 2nd quarter 2010 and it’s already May. Let’s go Ford!

Keep your eyes peeled, everyone–this little tuner car is gonna sell like hotcakes!

Ford has done one thing very well with the 2011 Ford Fiesta and most of America hasn’t even touched, let alone seen (in person) the car yet.  The ford initiatives wrapped into the Fiesta Movement have made strides for other companies to take note of and if they are smart, benchmark.  The Fiesta Movement is a rapid-fire nationwide media push to promote 2011 Fiesta launch in the United States.  Chapter 2 conscripts 20 pairs of official agents and puts them on the pavement in their local communities in order to execute special involvement missions.  The first Fiesta Movement mission in Chapter 2 was to “bring it local” and commemorate their city’s reputation via murals and popular points of interest.  This 2nd mission has tapped agents to find a local musician, band, or comedian and work toward building the entertainers’ street cred within the community.

“We Are the Dreamers of Dreams” is the aptly applied title for this official second chapter in the Fiesta Movement and much of the ammunition for the mission’s success will come from the agents’ innovation, the Ford Fiesta’s allure, and local radio station broadcasting.  During the mission, the agents will chronicle their pursuits and post the details on their event page where Fiesta fans & followers can keep tabs on all the action.  Be sure to check out www.fiestamovement2.com for all the latest on the agents’ progress in this exciting new mission and keep reading to get a list of all the Fiesta agents, cities, entertainer & band names, as well as the radio stations providing promotional assistance.

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