Following on the coat tails of two insanely viral marketing pushes, Ford has announced the most recent installment for the Fiesta Movement.  Mission three, “Roxy in the House”, will match up Ford’s Fiesta agents with Roxy athletes and local designers in order to fashion-up a design to later be applied to designer apparel.

The targeted designs will be placed upon T-shirts, hats, tote bags, and more, while competing designers will even get the chance to meet with Roxy athletes in order to drum up ideas for design concepts.  Once the designs are selected and committed, Ford and Roxy will pick one hard-working agent’s design which will be featured as an insert to the summer catalog as well as produced in a limited run for distribution as a complimentary gift with purchase.

“Roxy’s brand perfectly aligns with Fiesta’s personality, so it’s a great way for our agents to work with local designers to create something tangible that will really connect with consumers.” – Connie Fontaine, Ford Brand Content and Alliances Manager

After the design is selected and moved toward implementation, the final even to close this third mission out has the chance to be almost anything: a live online chat, a streamed fashion show featuring designer merchandise, or a Twitter event, mixed in with Foursquare serving as a check-in location for the faithful Fiesta Movement following.

Throughout this mission, individual agents will chronicle their adventures and post it on their team pages where fans and followers alike can join the experience online at www.fiestamovement.com.