The Ford Fiesta has finally started to land on dealership lots and most importantly, within the garages and ports of excited new owners.  There’s no doubt that most, if not all, 2011 Fiesta owners will enjoy a plethora of tech and finesse in their new rides and most importantly, each one of them will be customized to fit like a glove.  In addition to the multitude of options passed around on build sheets, the latest Fiesta installation brings upon another aspect in the Ford Story, with the retail movement pushing dealerships into the sales maelstrom and pitting owner against only one thing; his or her decisiveness against options.

If it’s one thing the Ford Fiesta Movement has taught us, it’s  to always be on the watch for the next innovative step in promotion.  For this go ’round, it’s about making it happen–delivering on the long-standing promise of success in the coming weeks.

You’ll do well, Ford.  We’ve got our solid copper penny on it.

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With the official launch approaching very soon, Ford is ramping up some serious excitement and press surrounding the arrival of the 2011 Ford Fiesta hitting the streets.  The latest PR push is an all-new urban marketing slice aimed at putting the new Fiesta on the pages of a custom fashion e-zine and bring to light many of the car’s hottest features & attractions.

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The Ford Fiesta has been keeping pop culture, music fans, and loads of local communities on the edge of excellence throughout its online and real-world media campaign leading up to the car’s official launch coming very soon.  Now, music fans and Ford Fiesta customers alike will revel in the fact that the year’s hottest coming music festivals will be inundated with Ford’s hottest new small car.  It’s more than just showing up and looking pretty, however…

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Following on the coat tails of two insanely viral marketing pushes, Ford has announced the most recent installment for the Fiesta Movement.  Mission three, “Roxy in the House”, will match up Ford’s Fiesta agents with Roxy athletes and local designers in order to fashion-up a design to later be applied to designer apparel.

The targeted designs will be placed upon T-shirts, hats, tote bags, and more, while competing designers will even get the chance to meet with Roxy athletes in order to drum up ideas for design concepts.  Once the designs are selected and committed, Ford and Roxy will pick one hard-working agent’s design which will be featured as an insert to the summer catalog as well as produced in a limited run for distribution as a complimentary gift with purchase.

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Social media. Printed media. TV advertising. Promotional spots. Celebrity involvement. Rally racing. Is there any marketing venue Ford has left out pertaining to pumping up the volume about the 2011 Ford Fiesta? We don’t think so. The next item on the ticket is a far-reaching ad campaign with the theme “It’s a pretty big deal”. This latest push by Ford is aimed at capitalizing the success of its past consumer engagements and take it to the next level (if there is one!). Between the Ford Fiesta’s tech toys, its design & engineering features, and its overall charismatic appeal, it seems like this little car will truly end up being a big deal.

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Ford has done one thing very well with the 2011 Ford Fiesta and most of America hasn’t even touched, let alone seen (in person) the car yet.  The ford initiatives wrapped into the Fiesta Movement have made strides for other companies to take note of and if they are smart, benchmark.  The Fiesta Movement is a rapid-fire nationwide media push to promote 2011 Fiesta launch in the United States.  Chapter 2 conscripts 20 pairs of official agents and puts them on the pavement in their local communities in order to execute special involvement missions.  The first Fiesta Movement mission in Chapter 2 was to “bring it local” and commemorate their city’s reputation via murals and popular points of interest.  This 2nd mission has tapped agents to find a local musician, band, or comedian and work toward building the entertainers’ street cred within the community.

“We Are the Dreamers of Dreams” is the aptly applied title for this official second chapter in the Fiesta Movement and much of the ammunition for the mission’s success will come from the agents’ innovation, the Ford Fiesta’s allure, and local radio station broadcasting.  During the mission, the agents will chronicle their pursuits and post the details on their event page where Fiesta fans & followers can keep tabs on all the action.  Be sure to check out www.fiestamovement2.com for all the latest on the agents’ progress in this exciting new mission and keep reading to get a list of all the Fiesta agents, cities, entertainer & band names, as well as the radio stations providing promotional assistance.

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We all know the 2011 Ford Fiesta is going to take the aftermarket by storm, given its excitement associated with Ford’s Fiesta Movement, the social media integration & application, and the promises to see this little tuner car all tricked-out at this year’s SEMA show.  So what happens if Ford decides to play along with the multitude of aftermarket players?  We can think of nothing better.  It’s been a while since we’ve seen much of anything from the Ford Special Vehicle Team (SVT), so perhaps this is a prime time to rekindle the efforts of the group?  Most any Ford donning the SVT badge commands respect, is known to perform, and most importantly–holds consumer value more so than its vanilla brethren.

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And so the Ford Fiesta saga continues…  The next chapter in the Fiesta Movement keeps the first chapter’s momentum kinetic and brings on a whole new series of missions.  Mission 1 in chapter 2 engages the Fiesta agents to explore their communities to see just what makes them tick.  Wallscape murals will be created in order to serve as guides to the top 10 coolest places to check out in each city.  After the map-murals are completed, the artwork will be featured through several media channels in order to pump up excitement about the local area hot spots & more importantly, highlight the Ford Fiesta enthusiasm amongst the community.  Keep reading to check out the full scoop straight from Ford’s Press Release where you can spy a complete list of all of the participating cities where the murals will be created and visited directly by the Ford Fiesta!

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Ford and its Fiesta Movement are continuing to keep the heat going and the excitement churning with more & more promotional initiatives.  This latest page in the 2nd chapter involves the Ford Fiesta sponsorship of FOX’s “American Idol”.  Each of the top 12 contestants from the reality show will get more than a shot at becoming the next “Idol”–they’ll get some good face time in with Ford design engineers in order to create their very own customized 2011 Ford Fiesta!  The promotional Fiesta spot is set to air on tonight’s episode of AI on FOX, from 9:00 to 10:00pm ET.

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After a blazing initial success of the Ford Fiesta Movement, the decision has been made by Ford to continue the unfolding of the saga.  Chapter 2 in the Ford Fiesta Movement has kicked off with 20 teams of 2 agents taking the new 2011 Fiesta and bringing it to you, someplace nearby, or someplace you can easily find.  You know, local.  Their mission?  Take the Fiesta, get it out in the public eye, draw positive attention, and make the car something to be sought after.  The next phase in Ford’s media blitz builds upon one of the most successful and multi-pronged approaches in history.  They’ve successfully marketed a tech-laden automobile with the very tech they tie into the product.  As a result, social media, word of e-mouth, and general Internet campaigns have built up a respectable base of potential customers and many committed buyers.

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